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Not all influencers are created equal, and the best way to ensure a successful campaign is to develop relationships with both …

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work where the best it ever does is ‘not go wrong’. This type of marketing campaign isn’t without value, but a new approach is required. Take sports sponsorship. I’m not saying that brands …

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Inbound V Outbound Marketing Public relations is a marketing function, used to enhance a company’s image and to promote its goods or services. PR